and summon us !
projects and research reports
advertising campaigns tested
Qualitative or quantitative ?
Qualitative or quantitative?
Our consultants are specialists in interpersonal approaches (groups, interviews, ethnography, complex mystery visits …) and data analysis (statistical analysis, visual rendering tools …).
Whatever approach is implemented, we almost always include our “Qualitative Touch”: informal flash interviews, qualitative pre-tests of the questionnaire …
We seek, contact and recruit participants to interview them, whether they are your current customers, potential customers or even customers of your competitors.
Use our help and experience to assist you in writing and designing all the elements you want to test: current project concepts or products to improve, prototypes, visuals or slogans, communications and advertising campaigns, assumptions in progress of development…