WHY ARE YOU SAFE WITH US ?

Comfort and trust between you and us thanks to our fierce desire for intellectual transparency. From reflecting on processes upstream, to assessments during the course of the study with adjustments along the way. We tell each other everything.

We base our analyses on a factual arsenal of methods by gathering information supported by recognized methodologies that are both reliable and secure.

We work with clients who like to work with us and with whom we like to work.

We take our responsibility seriously for triggering reflections, and innovative methodologies.
You have your internal constraints that challenge our ideas. We love it!

« A manufacturer of paper napkins had commissioned a study to understand the steep drop in sales in a supermarket. All theories were deployed during the briefing to explain the phenomenon: a rise in earning potential in the local population, weather, store staff… Leaving the meeting very skeptical, we take the time to visit the supermarket. No products from our client in store! Nowhere. We stumbled upon it, at the DIY aisle, placed on the lower shelves…

After calling our client, we canceled the study by mutual agreement. We sometimes laugh at briefings that remind us of the “hidden product syndrome» …